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Velvet upholstery: what to ask before you choose it

Few cloths dress a sofa or a headboard like velvet: light moves across it, its shade shifts with where you stand, and it has a hand no other fabric matches. Those same qualities are what surprise people later — marks, a sheen that changes, a water ring that won’t come out. This is what its makers say is normal, what is worth asking, and how it is looked after.

By Royal Stitch · Published

Curved ivory bouclé sofa with leather trim in a living room open to the seaIllustrative image

A cloth with a pile

Velvet is a pile fabric: short, upright fibres rise densely from a woven base. Designers Guild, in its guide to upholstery fabrics, describes it as soft and plush with a distinctive pile, and recommends it mainly for statement pieces.

That pile gives the hand and the sheen — and it is also what sets velvet apart from any flat cloth when it comes to upholstering, using and cleaning it.

The shade changes with the light

Pierre Frey explains shading in its glossary for cut-pile textiles: a difference in colour, darker or lighter, that appears where the pile lies in a different direction and reflects more or less light. And it warns that it is impossible to predict or prevent.

In upholstery, that means two cushions in the same velvet can look like two shades if the pile runs different ways. It is worth asking whether every piece is cut with the pile running the same way.

  • Pile towards the light

    Reflects more: looks lighter.

  • Pile against the light

    Reflects less: looks darker.

  • Water ring

    Above all on viscose — hard to remove.

A velvet in section, with the light coming in from the left. A diagram, not to scale.

Marking and crushed pile: what is normal

Designers Guild is clear in its care guide: marking and pile distortion are normal characteristics of velvets and not a sign of poor wear. In normal use, shading and pressure marks tend to diminish or disappear altogether.

Dedar, another fabric house, adds that with use and time the pile may crush, and advises a light steam from a distance followed by brushing to restore it. Pierre Frey is blunter about a changed sheen: it treats it as permanent.

Water and stains

Designers Guild warns that spills on velvet, especially with a viscose pile, can leave stains or watermarks that are extremely difficult to remove. Kvadrat, for extraction cleaning of its velvets, advises against soap and asks for the cloth to dry fully before it is used again.

In a house with children, pets, or a sofa near the pool, that weighs on the choice of composition.

How it is looked after

Designers Guild recommends turning seat and back cushions regularly and vacuuming often with a suitable attachment. For crushed pile, Dedar’s light steam and brush. For a stain, the cleaning instructions for that particular cloth come first.

What to ask before you choose it

With these answered, velvet is chosen knowing what you are buying:

Composition
Cotton, viscose, silk or synthetic? How does it take water?
Use
Is it made for everyday upholstery? What does its spec sheet say?
Pile direction
Is every piece cut with the pile running the same way?
Cleaning
Which cleaning methods does it take, and which not?
Fire
For a commercial space or a boat, is there a fire-retardant version? Dedar, for one, makes them.

The service

A piece in velvet?

Sofas, armchairs and headboards upholstered to order for Costa del Sol villas, commissioned by owners or by their interior design studio. The service page explains how the work is done.

Sources

What is normal in a velvet, and how it is cared for, comes from its makers and fabric houses. Each source was found by searching the publisher’s own site.

  1. Designers Guild — a guide to upholstery fabrics
  2. Designers Guild — product care
  3. Pierre Frey — glossary
  4. Dedar — Plushy, fire-retardant velvet
  5. Dedar — Sunday, fire-retardant velvet
  6. Kvadrat — Velvet, spec and care